Facebook Acquires Giphy to Integrate With Instagram

Facebook announced Friday that it would be acquiring GIPHY, the leading purveyor of animated GIFs, in a reported $400 million deal. The acquisition envisions a streamlined use of GIFs on Facebook-owned Instagram, where users already enjoy using short animations in GIF form to communicate.

Giphy’s Service

GIPHY is a platform for the creation and sharing of Graphic Interchange Format (GIF) media, which are typically just a few seconds long, and have become an indelible part of meme culture. Invented in the ’80s, GIFs have become ubiquitous in recent years as a way to convey tone and emotion over text-based modes of communication. GIPHY’s vast library includes short, soundless, looped videos that draw from film and television, and are categorized by an exhaustive list of tags. (You can find GIFs that convey happiness, excitement, annoyance…the list is endless).

GIPHY’s library is already accessible on Facebook Messenger, WhatsApp, and Instagram Direct Message, where users can search for their desired GIF image, copy it, and paste it into their text-based conversation. And the easy integration of the GIPHY library into a variety of different apps has made it one of the most accessed GIF libraries out there.

Details on The Long-Desired Acquisition

This is not Facebook’s first attempt at acquiring GIPHY. Back in 2015, the social media giant tried to buy-out a young GIPHY, but the start-up declined the offer, opting instead to make deals with a variety of social media platforms and seek to grow its fanbase.

Now, Facebook has succeeded in its purchase, with a stated goal of integrating GIPHY into Instagram “so that people can find just the right way to express themselves.” And while the $400 million price-tag may seem high for a program that was already accessible on Instagram, it makes sense when you consider how many other platforms make use of GIPHY’s library.

Slack, Twitter, and iMessage have all integrated GIPHY into their respective services, and there are no signs that such platforms plan to disassociate from the function now that it’s a Facebook asset. In fact, Facebook hopes that users continue to access GIPHY, regardless of their preferred messaging app.

“People will still be able to upload GIFs,” assured Vishal Shah, Vice President of Product at Instagram. “Developers and API partners will continue to have the same access to GIPHY’s APIs; and GIPHY’s creative community will still be able to create great content.”

Potential Legal Challenge?

While Facebook has recently faced scrutiny by antitrust advocates in Congress, the acquisition of GIPHY is unlikely to trigger any related inquiry, a source familiar with the transaction confided to The Washington Post. Only deals of a certain magnitude would warrant government review.

Still, in February of this year, the Federal Trade Commission revealed it would launch a wide-ranging inquiry into past Facebook acquisitions, as well as similar transactions by other tech giants that have been too small to catch the attention of government watchdogs. In the process, the agency warned that it could unwind those deals it deems to be in violation of antitrust rules.

To this moment, Facebook’s acquisition of GIPHY has garnered no official legal backlash.


Manuela – Suchitepéquez, Guatemala / Farming

Manuela – Suchitepéquez, Guatemala / Farming

Manuela’s story

Mauela is a very hard-working person. She has been growing coffee for several years. She says that she has been able expand her crops since she has had access to the loans from ADICLA, which provide her with an increase of working capital. This has contributed to improving the quality of her production, so she wants to continue growing as a coffee producer. That is why she is requesting a loan that she will invest in the purchase of farm supplies for maintaining her coffee crop.

A loan of $850 helps to purchase farm supplies for the maintenance of her crop.

Xemuj Group-Totonicapán, Guatemala / Livestock

Xemuj Group-Totonicapán, Guatemala / Livestock

Xemuj Group’s story

The Friendship Bridge Trust Bank “Xemuj” is located in the cool province of Totonicapán. 30-year-old Miriam is a member of the group, along with 10 others. She and her husband work hard to provide a better quality of life for their three children (2, 5 and 8 years old).

Miriam wants her children to have good educations so they can become successful professionals. In her own words, “I did not have an education. However, I developed my business to provide my children with an education. I don’t want them to have the same future as me!” She has been able to start achieving her goal using the proceeds of her small farm (chickens, pigs).

Miriam is requesting a KIVA loan to buy chickens, pigs and feed for them. She and her friends are requesting their first KIVA loan to invest capital into their small businesses – traditional textile production and animal husbandry. They, along with 30,000 other low income Guatemalan women, participate in the Friendship Bridge “Microcredit Plus” program of loans, education, healthcare.

The ladies have monthly meetings where they make payments on their loans and then are engaged in educational sessions that include topics like health, nutrition, hygiene and business management. Miriam says, “culturally, women have a restriction on formal education, but the advice we receive in our trainings helps us move forward!”

The women of “Xemuj” are very grateful for the generous support of KIVA investors. Thank you!!!

In this group: Francisca , Miriam Mishell , Irma Rutilia , Felipa , Maria , Juliana Everilda , Ana Feva , Estela , Ana Catalina , Victorina , Juana Noelia

A loan of $5,625 helps a member to buy chickens and pigs.

Orlando Jose – Teustepe, Nicaragua / Cattle

Orlando Jose – Teustepe, Nicaragua / Cattle

Orlando Jose’s story

Orlando, age 40, is a hardworking and responsible man. Above all else, he is extremely dedicated to his business of raising cattle. As a result of this business, he has been able to get ahead and provide a better quality of life for his family, which consists of his wife and two children. Orlando is very grateful to Kiva and MiCrédito for the unconditional support he has received from both organizations. Thanks to the assistance, he has been able to gradually grow his business.

Given that he has had very good experiences, the loans have become an essential tool to help him grow as a farmer. Today Orlando has approached Kiva and MiCrédito once again to benefit from another loan so that he can continue capitalizing his business. He will use the proceeds to buy feed for his cattle, as well as wire and wooden posts to build another fence since he is no longer able to contain his animals.

In the future, Orlando would like to continue growing his cattle business and acquire new heads of cattle so that he can secure a prosperous future for his family.

A loan of $750 helps to buy cattle feed, as well as wire and wooden posts for building another fence.

Jony – Achica Baja, Bolivia / Cattle

Jony – Achica Baja, Bolivia / Cattle

Jony’s story

Jony is 26 years old and has his own house and pasture. His home does not have electricity, but he and his wife manage to support themselves by producing and selling cheese. Jony is the father of a two-year-old child.

He is requesting a loan to buy cattle.

A loan of $1,450 helps to buy cattle.

Mahfuza – Konibodom, Tajikistan / Food Market

Mahfuza – Konibodom, Tajikistan / Food Market

Mahfuza is a novice entrepreneur from Konibodom city. She is an ambitious, energetic, and enterprising woman. At 28 years of age, she is starting her own retail business. Mahfuza has obtained a space for a shop and intends to sell groceries. Mahfuza is married. Her husband will help her. She has two daughters and one son, all of whom are still minors. Thus Mahfuza wants to quickly start her business in order to bring in income for the family. Her husband will help her with the retail business. Mahfuza applied for a loan, hoping for help. After buying the goods, she will be able to open her new grocery store. Please support Mahfuza!


She thanks you for your support.

 and printing.

A loan of $325 helps to purchase food products for opening a grocery store.